In fact, the overall success of your brand will depend on the success of your content marketing.But before we dive into some epic content marketing examples that you can utilize to take your brand's social media up a notch, we need to define content marketing.

What is Content Marketing?

Content marketing is the process of

Creating

And distributing product/company-specific material to the best target demographic

Publishing

We'll walk you through each of these in a moment, so don't sweat it if the words sound unfamiliar or you want to know more about them.

Curating/Creating Content

Curating and/or creating content s the art of researching, writing, and designing highly-targeted content for your audience. It often consists of brainstorming topic ideas, or potential graphics, and often involves either hiring or utilizing in-house talent or software to create the content.

Distributing Content

This is the art of finding out where your content fits.

Where is your target audience? Where will they benefit from your content the most? What platform best fits your brand?

These are the questions you'll need to be asking during the distribution and planning process.

Publishing Content

Now that you have your content ready, it's time to publish! We love to utilize tools like Sprout Social to schedule our content in advance and allow time for our incredible clients to give their full approval.

This tool also allows us to schedule the content at peak times, implement "first comments" with proper hashtags, and more to get the most out of our content marketing.

What are Content Marketing Examples?

Content marketing examples act as illustrations or "proof" for companies of what they can help you achieve, or what you need to aim for when creating content for your social media channels.

These content marketing examples act as a guideline, (like what we're going to provide below), that can help you achieve better results from even the earliest of your social media campaigns.

How Using Multiple Content Marketing Examples Can Boost Your Brand Name

Let's say that you have decided to dive into the world of content marketing. But how do you come up with content marketing ideas? And what media should you choose?

Using more than one type of content marketing media will boost your brand name, not only because users want to see diverse media types, but because using multiple types of media encourages more diverse engagement.

Here's why experts think sticking to one content media is not beneficial:

Not everyone digests the same sort of content, so your audience will be limited.The popularity of certain content changes as time goes on.For example, decades ago, newspapers were a favorite way to digest the news. Today, not so much.Instead, social media has taken the role of main news distributor, among many others. You have to maintain a specific level of information in one space.

Mixed-media content marketing will do wonders for you, allowing your brand to branch out in a variety of directions, giving you the ability to reach people all across the globe.

A Complete Guide