Since the Modern Cupcake Moment swirls to its next decade, America just may need to acknowledge that what we are dealing with -- 669.4 million sold from October 2010 to October 2011, according to the industry research company NPD -- isn't a fad. It is a lasting love affair.

"Cupcake civilization continues to be iconic from the U.S. for 100 decades," states Steve Abrams, co-owner of New York's Magnolia Bakery. American recipes such as cake baked in tiny cups and the expression"cup cake" cropped up sooner, in the late 18th and early 19th centuries. "There is not any cupcake craze."

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